Increasing Fee Income Without Raising Fees

Regular price $258.48 (tax included)

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Over the last decade, fee income has continued to decline for many financial institutions. To recoup this declining revenue stream, many institutions are raising fees – should you? Which fees are most likely to increase revenue without increasing attrition? What are the challenges with conventional thinking about growing fee revenue in today’s market? Fee revenue is an important component of profitability. This webinar will teach you how to maximize it by charging the right amount, adopting the right collections policies, and knowing which accountholders generate the most revenue. Join us to learn strategies to enhance fee revenue and retain your most profitable accountholders.


  • Industry overview and trends
  • Strategies to maximize fee income without raising fees
  • Understanding branch capacity and calculating risk to better analyze profitability and fee income
  • Evaluating OD/NSF policies – Regulation E, limits, pricing
  • The value of a core relationship today


  • Case studies of institutions focused on growing core relationships and how they significantly grew fee income opportunities
  • Checklist of strategies and tactics to increase fee income
  • Articles:
  • Unconventional Wisdom to Grow Core Deposits in 2018
  • You Want to Grow? It’s the Little Things That Matter!
  • Increasing Fee Income, Without Raising Fees
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key


This informative session is designed for marketing executives, chief financial officers, retail banking executives, and operations executives.

ABOUT THE PRESENTER – Bryan Easley, Haberfeld Associates

Bryan Easley is Vice President with Haberfeld Associates. He has over 10 years’ experience focused on retail banking, consumer lending, and financial technology. Bryan works with financial institutions across the country to identify opportunities and strategies to acquire profitable accountholders and engage new and existing consumers to use more products and services.

Originally recorded on May 31, 2018.

Recorded webinar link is available until November 30, 2018.

Free Digital Copy included with purchase to download and view beyond link expiration date.

Price includes sales tax.