ADA Website Compliance: Requirements, Common Issues & Litigation

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Financial institutions across the country are receiving demand letters from law firms representing disabled clients, who claim they were denied access to goods and services in violation of the Americans with Disabilities Act (ADA). Large sums of money are being demanded to settle the claims. The letters cite website readability and accessibility issues, such as content expressed only in graphics or a font size that is too small. In recent months, the number of ADA suits against financial institutions has spiked sharply! Compliance with ADA website regulations is not something you can afford to postpone.

Your website serves as your 24/7 branch and just like your brick and mortar locations, it should provide equal access and opportunities to all. Recent pullback of rulemaking from the Department of Justice does not negate the risk of private lawsuits or limit potential liability if your website does not meet accessibility guidelines. This session will review common issues cited in demand letters and provide guidelines and best practices to help you prepare a plan to update your website to meet the proposed accessibility standards and avoid costly litigation.


  • Online barriers for people with disabilities
  • Solutions to common website accessibility problems
  • Issues identified in recent litigation and how to protect your institution
  • Detailed review of WCAG 3.0 AA website accessibility guidelines preferred by the Department of Justice
  • How ADA requirements affect mobile banking
  • Action plan and policy language to prepare for the necessary updates


  • Website accessibility guidelines fact sheet
  • Website ADA compliance checklist
  • Website ADA compliance action plan
  • Sample website policy language
  • Employee training log
  • Quiz you can administer to measure staff learning and a separate answer key


This informative session is designed for compliance officers, IT officers, marketing personnel, and staff responsible for website development and maintenance.  

ABOUT THE PRESENTER – Dawn Kincaid, Brode Consulting Services, Inc.

Dawn Kincaid began her banking career while attending The Ohio State University. She has 17 years’ experience in client service, operations, information technology, administrative and board relations, marketing, and compliance. Most recently Dawn served as the Senior Vice President of Operations for a central-Ohio-based community bank, where she created and refined policies and procedures, conducted self-audits and risk assessments, and organized implementation of new products and services. Dawn has served in the roles of Compliance, BSA/AML, CRA, Privacy, and Security Officer. She has led training initiatives, prepared due diligence information, completed a variety of regulatory applications, and coordinated internal and external audits and exams.

Originally recorded on April 6, 2018.

Recorded webinar link is available until October 31, 2018.

Free Digital Copy included with purchase to download and view beyond link expiration date.

Price includes sales tax.