12 Key Elements of an Effective Digital Marketing Strategy

Regular price $258.48 (tax included)

This is an on-demand webinar

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Building an effective digital marketing strategy for your bank can seem like a daunting task. While the concept of traditional marketing and advertising may be familiar, understanding and properly using the plethora of digital tools is more challenging. There’s no shortage of options for online marketing. Selecting the right strategy and choosing how to implement it to ensure relevance for your customers are critical to your success. The best part is that because it’s all digital, measuring ROI and effectiveness is much easier than traditional means… if you know what you’re doing!

If you’re wondering whether to focus on online advertising, growing your email newsletter subscribers, creating organic visibility in the search engines with an SEO strategy, or venturing into the world of marketing automation, this is the webinar for you. It will identify the 12 key (and most powerful) digital marketing activities available, and how to best use them. You’ll learn how these “digital dozen” interconnect with one another and understand the big-picture components of a successful digital marketing strategy that will put you on the right track.


  • Learn the key 12 digital marketing strategies and how they relate to the banking industry
  • Ways to build a successful campaign that will measure and track ROI to know what is (and is not) working
  • How each key element can complement and influence the others – making your digital campaigns even more effective
  • Ways to stay top-of-mind with your accountholders across multiple digital channels and reinforce your institution’s message


This informative session will cover a wide range of digital marketing strategies, and will be presented in a way that helps various areas.  Senior management will get a big-picture perspective of the key elements of an overall digital effort.  Marketing staff will get actionable takeaways to implement and produce results.  Compliance and lending staff will gain perspective on how the world of digital marketing works.

ABOUT THE PRESENTER – Eric C. Cook, WSI Digital Marketing

During a successful 15-year banking career, Eric Cook was the “driving force” behind many of his bank’s strategic technology initiatives, taking his community bank online in 1995 as one of the first “hometown” banks in the nation with a presence on the web. Starting as a teller, when Eric left banking in 2007, he was regional president for a Michigan-based, publicly-traded community bank.

Today Eric owns an Internet consulting practice, primarily focused on helping community financial institutions better understand and leverage the power of the Internet. A contributing author to the best-selling book “Digital Minds: Twelve Things Every Business Needs to Know About Digital Marketing” and co-founder of DigitalRCP.com, Eric combines hands-on experience with state-of-the-art Internet solutions to help clients achieve success online. He is a sought-after speaker on social technology, digital strategy, and online business trends.

Originally recorded on June 1, 2017.

Recorded webinar is available until December 31, 2017.

Free Digital Copy included with purchase to download and view beyond link expiration date.

Price includes sales tax.